THE HYGGE OF LAGOM: THE SCANDINAVIAN TRENDS SWEEPING ACROSS THE UK

08/26/2018 20:32:51 News

THE HYGGE OF LAGOM

Not many have escaped the hype of hygge; the Scandinavian wellness principle focused on that charming idea of ‘coziness’. 2016 was the year hygge hit British shores. But this year the latest Scandi-buzzword, ‘lagom’, beaches up and takes hold.
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While these two trends originate from the same region, they are as distinctly different from one another as night and day.
HOUSE DOCTOR

It’s perhaps no surprise that Hygge has its origins in the ‘happiest country on Earth’, Denmark - where a focus on the simple pleasures in life can permeate everything from a warm pair of socks to drinking cocoa by a roaring fire. This lifestyle philosophy differs from the seemingly more practical and balanced Lagom, which has its roots firmly entrenched in the enviably practical Swedish culture.
HOUSE DOCTOR

Roughly translating to ‘just enough’ or ‘sufficient’, lagom – like hygge before it – can be applied to everything and anything – how we live, how we think, and even how we decorate the home. Incorporate these principles into an interior space is easy.
HOUSE DOCTOR

In the case of hygge, the focus is on creating areas which encourage the cultivation of a comfortable lifestyle and mind-set – think luxurious without being ostentatious, and investing in items which bring a sense of everyday joy to everyday experiences. Everything from a luxurious throw to an amusing tea cosy are considered hygge-friendly.
HOUSE DOCTOR

“A hygge space is a space designed to make the dweller smile, and represents a fundamental aspect of Scandinavian culture. Lagom meanwhile, whilst just as integral to the Scandi-lifestyle, is all about creating balance. Take inspiration from the clean lines and simplicity of Swedish design principles - nothing out of place, nothing too much – but nothing lacking, either. Enough.”
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While this might not sound as immediately appealing as hygge’s cozy comfort, the growing dominance of lagom is perhaps representational of a larger shift away from demonstrations of excess – and towards a much more stripped down, understated sort of contentment which so many are seeking in a frenzied modern world.

The design principles of these two distinct styles are immediately evident in Lagoon range, mixing Scandinavian-minimalism with Italian-chic to create an aesthetic which is unforgettable and thoroughly approachable yet unostentatious.